Many believe only naïve people fall for pyramid schemes — but that’s not true. The structure is designed to exploit emotions, not intelligence.

Psychologists explain that pyramid schemes trigger hope, belonging, and greed. People are promised a community, quick success, and recognition. The early payments make it look real, so even educated investors defend it.

Social proof plays a huge role. When friends, relatives, or influencers join, it creates a “fear of missing out” — FOMO. Once that emotion kicks in, logic fades.

The only defense is awareness. The moment a system rewards recruitment more than product value, walk away. No IQ can protect you from emotional manipulation.